All,
In Overton's "Burlington Route," he paraphrases a June 13, 1882 memorandum with advertising ideas from Perkins
to Potter, "...the company should adopt a simple device, such as the familiar Western Union sign, which could be easily and quickly comprehended and then 'iterate and reiterate it constantly, that is to say: place it in so many and prominent places that the
eye and mind become familiar with it, that a mere glance is sufficient to bring before the mind the fact of the road and its whereabouts.' Touzalin heartily agreed with Perkin's idea of a standard designation and strongly urged that 'The Burlington' rather
than 'The Q' be established as the name of the system...From that moment on, all booklets, pamphlets, timetables and maps emphasized the name that Perkins clearly considered the home base of the railroad. "
Dave
[Dave Lotz] -----Original Message-----
From: CBQ@yahoogroups.com [mailto:CBQ@yahoogroups.com]
Sent: Tuesday, January 26, 2016 4:29 PM
To: CBQ@yahoogroups.com
Subject: [Bulk] Re: [CBQ] CB&Q Herald [3 Attachments]
Gene:
I've long thought of doing a brief piece on the herald for the Zephyr or Bulletin. The closest I can come is that the rectangular Burlington Route herald was fist used in 1885, and it had the red border right away, though it
was often used in black and white without the border. Until the turn of the century it was used with the initials of owned lines beneath Burlington Route --but the Q itself did not use those initials. And on timetables until well into the 1900s it was used
vertically, i.e., the height was greater than the width. A few examples are attached.
Hol
From: CBQ@yahoogroups.com <CBQ@yahoogroups.com> on behalf of 'Gene
Tacey' taceys@gpcom.net [CBQ] <CBQ@yahoogroups.com>
Sent: Tuesday, January 26, 2016 10:57 AM
To: CBQ@yahoogroups.com
Subject: [CBQ] CB&Q Herald
Does anyone know the history of the Burlington Herald. There are a few notes on the list about the background color
and some other items but when was it created? I was asked this by one of our members who isn’t on this list.
Gene Tacey