RE: [CBQ] Burlington Route herald history

[HOL WAGNER <holpennywagner@msn.com>]

Since passengers cars were still being painted yellow at this time, the black herald with white lettering would have appeared quite prominently.  Unfortunately, I have encountered no photos showing this scheme.
 
Hol
 

---

To: CBQ@yahoogroups.com
From: gamlenz@ihug.co.nz
Date: Wed, 28 Dec 2011 19:03:18 +1300
Subject: [CBQ] Burlington Route herald history

 

There have been a number of questions about the history of the Burlington Route herald.  I found the following note in Railroad Gazette of April 1887 about its use.

 

"The Chicago, Burlington, & Quincy now paints its well known trade mark ("Burlington Route" and the name of the road in white letters on a rectangular black ground) on its passenger cars, thus securing a neat superscription for the cars themselves while carrying out one of the cardinal principles of advertising, that the name of the advertiser in a shape to be remembered is the first and one of the most important points to be kept before the public."

 

Rupert Gamlen

Auckland NZ

 

 

 

__._,_.___

Your email settings: Individual Email|Traditional
Change settings via the Web (Yahoo! ID required)
Change settings via email: Switch delivery to Daily Digest | Switch to Fully Featured
Visit Your Group | Yahoo! Groups Terms of Use | Unsubscribe

__,_._,___