[CBQ] Burlington Route herald history

["Rupert & Maureen" <gamlenz@ihug.co.nz>]

There have been a number of questions about the history of the Burlington Route herald.  I found the following note in Railroad Gazette of April 1887 about its use.

 

"The Chicago, Burlington, & Quincy now paints its well known trade mark ("Burlington Route" and the name of the road in white letters on a rectangular black ground) on its passenger cars, thus securing a neat superscription for the cars themselves while carrying out one of the cardinal principles of advertising, that the name of the advertiser in a shape to be remembered is the first and one of the most important points to be kept before the public."

 

Rupert Gamlen

Auckland NZ

 

 

 

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