----- Original Message -----
From: <PSHedgpeth@a...>
To: <BRHSlist@yahoogroups.com>
Sent: Thursday, March 15, 2001 9:40 AM
Subject: Re: [BRHSlist] Kable Bros.
> You guys might want to conduct an informal contest to see "Who knows what
the
> Roto Gravure is. Hint song Easter Parade
>
It is a printing process which involved a large, rolled metal plate with
photos etched into it in fine halftone. An early use was for newspaper
Sunday Supplements (the ancestors of Parade and USA This Week). In the New
York papers, one of the early subjects was society photos, hence the
reference to "Rotogravure" in the song Easter Parade.
Marshall
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