Yes, I like CSX's commercials. Maybe I'm biased, but I think they make a
good
point that illustrates the best part of freight railroads...getting a lot of
goods moving and off the roadways.
Cheers!
Jan
On 9/23/2010 10:41 AM, Gerald & Virginia Edgar wrote:
> The scope of going to Chinese Red and stylized Burlington on freight cars,
> locomotives, advertisements, hand-outs to shippers, etc is referenced in the
> "59 Annual Report, internal Burlington publications of the time as well as
> the full version of Overton's "Burlington Route". The Q's Marketing Dept
> was doing what today would be called 're-branding' and in retrospect did a
> heck of a good job of it. Remember this was the "new" era of Sputnik,
> Disneyland, color TV, Interstates, etc. The Burlington may have been
> conservative in some spending but never hesitated to promote business. If
> dereg of RRing had occurred a decade or two sooner, I suspect you would have
> seen even more monies invested in the 60's (& by BN in the 70's) Of course
> now the RR's have some of the best ROI's around with even CSX running TV&
> radio commercials that would have been unthought of by a RR just a few yrs
> ago.
>
>
> Gerald
>
>
>
>
>
> To: CBQ@yahoogroups.com
> From: n.metcalf@att.net
> Date: Thu, 23 Sep 2010 07:16:02 -0600
> Subject: Fwd: Re: [CBQ] WHEN did Black Nose Stripes changed to Red
>
>
>
>
>
>
> From: HOL WAGNER
>
> the change was begun -- and very nearly completed -- in 1959.
> Hol Wagner
>
> Date: Wed, 22 Sep 2010 18:48:17 -0700
> From: Ray Bedard<tczephyr@hotmail.com<mailto:tczephyr@hotmail.com>>
>
> I saw the notes that the changes to RED on E units was completed by
> 1960's, but what date did the Q start changing the nose from Black
> to Red?
>
> Ray Bedard San Jose CA
>
>
>
>
> [Non-text portions of this message have been removed]
>
>
>
> ------------------------------------
>
> Yahoo! Groups Links
>
>
>
>
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