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[CBQ] First use of "Everywhere West" slogan on TT's

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Subject: [CBQ] First use of "Everywhere West" slogan on TT's
From: Gerald Edgar <vje68@hotmail.com>
Date: Mon, 14 Feb 2011 20:31:38 -0600
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To update an earlier post: went thru a run of my TT's back to 'teens up thru 
the 20's this weekend and found the following:
 
   Bear in mind beginning around 1900 when the 'standard' dark red TT with 
rectangular "slogan" box on bottom on both sides came to be the  standard for 
60+ years (except for a very few scattered white covers in "03 & 05 plus the 
white USRA issues from 6-30-18 thru 3-20), it was the counterpart to the 
standard "Burlington Route" logo above it (the latter herald of course going 
back well into the 1800's).   Slogans such as 'National Park Line' (most 
common) and 'Moving Picture Route' were frequently used along with a couple 
uses of  'Links West to East'.  (perhaps that inspired TP&W yrs later?)  Recall 
too that in the good 'ol days', CB&Q would issue 8 to 12 TT's a year so there 
were plenty of opportunities to 'test' new slogans and get feedback.
 
   Indeed, first use of the word 'West" in a TT cover slogan was Nov 1915 with 
"Anywhere West" followed by "Everywhere West Try it" in Nov 1916 and "The 
West's Most Dependable Railroad" in Feb 1921 with the soon to be 'standard' 
"Everywhere West" in Oct 1921.   "National Park Line" had already been used 
several times on the opposite side of the TT's and became the permanent partner 
with 'EW', not to be replaced til "Way of the Zephyrs" came on the scene.  (a 
Zephyr issue 'collectibles column' covered the subject, no pun intended, a few 
yrs ago but did not delve into the the first use of 'EW' question).
 
  Speaking of those few white covers on full system TT's in "03 & "05 - anyone 
have any idea why? White had been used for 'local' TT's as opposed to red 
versions (which actually had fewer tables) from the 1880's to at least 1901.   
Years ago (decades?) when I began seriously collecting TT's, I had a generic 
collector offer to part with one from the 1890's and gave me the choice of a 
white covered "Local" and the standard red cover for same month/year.  I 
grabbed the red one thinking it would have more tables but future study showed 
me that the "locals" were just that - included every little branch as well as 
the main lines but not with all the other info found in the red main line 
versions.  Live & learn!  
 
  Currently, to get a complete "run" of system public TT's from 1900 to BN will 
mean acquiring nearly 400 issues.  I.E. CB&Q issued an average of nearly 6 a 
year. For example: Apr 1930 effectively had 3 TT's when trains were being 
changed constantly as the Great Depression suddenly hit: Mar-Apr; Apr & 
Apr-May!   Up until about 1910,  some months would have two issues such as a 
separate Sept & Oct 1910 with a 'Fall 1910' in-between as well.  In 1903, a Nov 
and a Nov 29th issues were printed; ditto for Nov "06 & other months.  Ahhh, 
the fun of the chase!  (speaking of that Fall 1910. it was common from 1890 
back to the 1870's to have TT's issued quarterly by season: Spring, Summer, 
Fall, Winter but the oddball use of Fall so late in 1910 was apparently a one 
of a kind.  As the Q grew, TT's could not last 3 months (until the mass 
discontinuances late in the game & a few Depression years).  
 
  Last thought; ironically some 30's TT's can be easier to find than some early 
40's.  My guess is the public took to heart the "Don't Waste" written inside 
every TT during the 30's but in WWII it was proper to recycle any & all items, 
including paper for war drives.   
  


    Gerald  

                                          

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