> From: "HObbiesUSA" <mitch@hobbiesusa.com>
> Date: 2005/07/15 Fri PM 02:15:37 EDT
> To: "HobbiesUSA \"HO\" Flyer Group" <mitch@hobbiesusa.com>
> Subject: FW: Special Announcement from Walthers
>
> FYI to all... LifeLike has been acquired by Walthers. I have no additional
> information other than what you see below. As we are a Walthers dealer this
> will have no impact on HObbiesUSA.
>
> Have a super weekend!
>
>
> Mitch
>
> HObbiesUSA
> http://www.hobbiesusa.com/
>
>
>
> Dear Walthers Dealer,
>
> Excitement is in the air here at Walthers and there's great reason to
> celebrate! Wm. K. Walthers, Inc. has acquired the assets of the Toy and
> Hobby division of Life-Like Products, LLC. to ensure their high-quality,
> accurately detailed locomotives, rolling stock and scenery are available for
> generations to come.
>
> Walthers is committed and now better equipped to reach out to new
> enthusiasts in an effort to expand the hobby's modeler population. If you
> thought 2005's massive new product offering was "Incredible!"
> just wait until you see what we'll deliver in 2006! Synergies between
> Walthers and Life-Like products will allow us to develop diverse options for
> novice and expert modelers alike, guiding modelers into your store more
> frequently and in increased numbers.
>
> Promotional support and business drivers that fuel Walthers product offering
> today will power Life-Like's product releases into the future. By equipping
> modelers with extensive product knowledge, we're helping them make the right
> decisions for their modeling needs. HO and N&Z reference books, the
> "Incredible!" new product catalog, walthers.com - these are just a few
> outstanding examples of promotional elements that propel business through
> your shop.
>
> Through this transition, you will experience no interruption in service.
> The Life-Like Toy and Hobby team will remain in Baltimore, Md., and will
> continue to develop the superb products you've come to expect.
> Production and delivery of new Life-Like products will continue as
> anticipated, including popular Proto 1000, Proto 2000 and Heritage products.
> Walthers aims to greatly improve the support of these products through
> increased in-stock supply of in-demand products.
>
> Walthers commitment to servicing its dealer network is paramount. The
> company's passion for model railroading is unmatched by any other
> distributor. By embracing our role as the leader of the industry, our goal
> is to make certain modelers have the most product choices available to make
> their dream layouts a reality.
>
> As of August 15, 2005, Walthers will sell all Life-Like products dealer
> direct. We are confident this arrangement will improve Life Like's position
> in the marketplace.
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